How many U.S. adults have been to a spa? One in 50? One in 10?  

More.

A staggering 1 in 4 Americans has visited a day spa, according to the International Spa Association.

The top reason people visit a spa: get a massage to relieve stress. These days, stress is rampant and affects everyone. It makes teachers and parents less patient with kids. It creates road rage in truck drivers, causes construction workers to make costly mistakes and can quickly drive up medical costs for anyone it affects. Everyone feels it – and everyone feels healthier when their stress levels are lower.

The largest customer base for day spas might surprise you:

One web survey found that that 65 percent of day-spa-goers earn under $65,000 and 46 percent make less than $35,000. These are normal people: white collar, blue collar, working parents and stay at home moms. Normal people living on a budget.

For these people, a spa visit is not a luxury, it is a necessity.  To them the idea that day spas are for the wealthy is not just outdated, it is simply wrong.

Planet Beach Contempo Spas, a franchised twist on a traditional day spas, is well positioned to tap into this demand. For a small monthly fee, members have unlimited access to automated day spa services and treatments that include four different types of massage as well as guided meditation and facials. What would cost thousands at atraditional day spa instead costs the average Contempo Spa visitor $100 or less a month. This means more massages which means your kid’s teacher will be more patient, the construction worker will produce better work and more people will lower their health care costs.

Even in the economic downturn, spas are showing staying power. The ISPA’s 2009 U.S. Spa Industry update found the average spa gets 7,500 visits a year, and industry revenue grew 17.8 percent from 2007 to 2008. The U.S. just doesn’t have enough upper-middle class folks to account for those numbers.

The future of day spas is not just for the classes, it is for the masses.

Check them out: www.planetbeach.com