Growing day spa franchise will select winner from hundreds of contestants

For the eighth year, Planet Beach Contempo Spas, the world’s largest day spa franchise, will select an international spokesmodel to represent its brand.

New Orleans-based Planet Beach hosted competitions worldwide with hundreds of competitors to select finalists for its international competition. The winner not only serves as the spokesperson and brand ambassador for the popular automated day spa franchise, she will receive a franchise license and other awards valued at $150,000. The final competition is Friday, January 21 at the New Orleans Sheraton Hotel, 500 Canal Street in New Orleans, LA at 8:30 pm. The red carpet pre-show begins at 7:30 pm. 

Planet Beach Contempo Spas is a top-ranked franchise system with more than 300 franchise locations located in six countries. Planet Beach created the ‘contempo spa’ business model which offers members unlimited access to automated and push button day spa services such as massages, facials, saunas, teeth whitening and red light therapy for low monthly membership fees.

“Our franchisees help our customers live healthier by reducing stress in their lives and our spa products have a huge following,” said Tiffany Lassiegne, Planet Beach President. “We use our competition to select an outstanding and ambitious young woman who is not only the face of our brand, but someone who can connect with our core customers. It’s a tremendous opportunity for the right person.”

Entrepreneur magazine proclaimed 2011 the year of the franchised day spa and listed Planet Beach Contempo Spas as the best bet. Despite the recession, Americans are spending more on day spa services to reduce stress as the economy struggles to recover. Planet Beach opened seven new franchise locations in the last quarter of 2010 and expects 2011 to be a record year.

“The winner of this year’s competition not only gets to open her own Planet Beach location, she will be at the forefront of our marketing campaigns,” says Steve Smith, Planet Beach CEO

This year’s spokesmodel search sponsors are Designer Skin and California Tan.

Designer Skin, a supplier for Planet Beach, produces a line of “nutrition for the skin” products that provide the ultimate in skin nutrition through the use of advanced skincare ingredients and superior formulations. Its products are in wide use in all Planet Beach Contempo Spas.

California Tan, also a Planet Beach vendor, has more than 20 years of experience in the development of innovative, cutting-edge UV therapy products and keeps Planet Beach Contempo Spas supplied with ultra hydrating formulas that produce the moisturized results customers are looking for. 

The winner of the 2011 title will receive a prize package valued at $150,000 and will include a $25,000 cash prize, three Gym Matrix franchise licenses, two Planet Beach franchise licenses, travel package including photo and video shoots, a Kevin Berlin original painting, jewelry and skincare products.  

For more information, visit: www.planetbeach.com