We tell stories for a living and we know how to tell your company’s story the way a journalist would tell it: We write press releases that don’t read like press releases. They read like interesting stories you would see online, scan in a newspaper or catch on television. They read like interesting stories because they are interesting stories.
We create website content that builds brand awareness by launching conversations rather than bombarding with bullet points. Our goal is to draw people in and introduce them to your company and its potential.
This strategy is integrated across web content, news releases and social media campaigns. Social media platforms give companies powerful new tools to tell their story and get their messages out, and we use some common sense fundamentals to get results.
As professional journalists, we bring to the table unique skills that set us apart from traditional PR firms. Before we write a word, we research your industry and the trends driving it. We interview key players in your company. As journalists, we are trained to spot the story – the hook – in a sea of information. Details count and individual words and phrases can make the difference between a turnoff and an intriguing opportunity.
This is what we do. Between us, we’ve done it for 75 years. We simply apply time-tested skills to these new times. And exciting times they are. If you are curious about how we can help you navigate them and want to take a new look at your PR and marketing, start a conversation with us.